Saturday, June 13, 2009

Technology-Do the florist in India make use of it?

I have know Indian flowers industry closely for the past 16 years. I have noticed that there has not been much advancement as far as technology is concerned. Over 90% of florist in India do not have their own website. Whats more over 50% do not have an email ID. In this scenario, I can not even think of florist using an accounting package/Point of sale in India. Compared to this, florist in United States and Canada are more technology savvy. Majority of them are tied up with wire service (and use of technology comes mandatory). Many of them use accounting package and Point of sale(either provided by wire service or independently). Technology makes the work easier so that a florist can (and should) focus on other areas like customer service and sales.

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