Thursday, November 4, 2010

More security for online customers

Shopping for flowers on our website www.indiafloristdirect.com is gaining popularity especially amongst the time-crunched working class in India and abroad because it offers them 24X7 shopping for fresh flowers and ability to reach their loved ones miles apart with our beautiful fresh flowers.

Unfortunately, the expanding ecommerce market has also attracted the atention of criminals. These cyber criminals seek to defraud people by stealing their identities and card information. In light of the expanding online market and rise of online crime, on 1st August 2009, the R.B.I. made a second factor authentication mandatory for online transactions using credit and debit cards.

Now when a customer wants to pay for a bouquet or floral arrangement, he will also need to enter a second password to authenticate the transaction.This second password is issued by the card issuing bank and is considered to be more secure as this password does not appear anywhere on the card.
So now when you order flowers online, leave your worries behind and go ahead with your order.